It's pretty simple. Here's what you do. There is a few things you need first
- A copy of the song. Perfably a .mp3
- The lyrics for the song.
- Time to kill
So once you have those three things here is what you do. You put the music on your computer/ipod/cd player/ car stereo. Doesn't really matter. You have the song playing on loop. You will listen to the song possibly more times then the original artist did. Read the lyrics, then re-read the lyrics. This all is happening while your listening to the song. Then you need to do something don't just sit in a chair. Drive around go on a walk. But what ever your doing you need to be able to focus on the song. So don't read a book or go on a run.
The song is going to permeate your brain you'll be able to sing it. Basically what your doing you will let the song concept come through naturally. That's how it's worked on my past music videos. The concept eventually will click. That will be a raw and unformed idea but it will be the concept. Then you work it. Ask some people what they think about it (before you pitch it to the label/band/artist)
One other small thing you need to tink about is that you need to know if the video will be a straight narrative,straight performance, or as most videos are a mixture. Once you know that you can let it happen. As I write this blog I am playing the song that I'm currently developing a pitch for. I'm also writing down tones, locations, thoughts in my idea book. What will come of it. Well when you see the music video you'll know.